Fintech
Avidia Bank collaborates with Q2 and Personetics
Q2 Holdings, Inc. (NYSE: QTWO), a leading provider of digital transformation solutions for financial services, today announced that Massachusetts-based Avidia Bank chose Q2 to modernize and improve its digital banking experience for its customers. The bank will also exploit People AI-powered, personalized engagement platform through Q2 Innovation Studio to maximize the impact of data-driven insights and enable their clients to achieve their financial goals.
Founded in 1869, Avidia Bank is a $2.6 billion community mutual bank with a mission to provide its communities with strong, efficient financial solutions and exceptional customer service. Previously limited in its capabilities and hampered by system complexities, the bank sought in the second quarter to revamp its digital banking experience and improve and simplify its internal and external processes.
In addition to the Q2 Digital Banking platform, Avidia Bank has selected several other Q2 solutions, including Q2 Innovation Studio and Q2 Marketplace, to deliver faster innovation and differentiated experiences. Q2 Innovation Studio will enable Avidia Bank to collaborate with fintechs to provide its customers with pre-built integrations to improve the digital banking experience.
“As a marketer, I couldn’t be more excited about the potential of Q2,” said Janel Maysonet, senior vice president and chief marketing officer at Avidia Bank. “Q2 is enabling us to differentiate ourselves from other banks by leveraging Q2 Innovation Studio to embed fintech solutions like Personetics into our digital banking platform. This will enable us to provide real-time insights and automated savings plans, helping our customers reach their financial goals and decisions with confidence, all while building stronger, deeper relationships with our account holders. Improving the digital experience for our customers is a top priority.”
“We are thrilled to partner with Avidia Bank to transform and optimize their digital banking experience,” said Katharine Briggs, product manager, Q2“By leveraging the Q2 platform, Q2 Innovation Studio, and partner fintech ecosystem, we believe Avidia Bank can better meet the needs of account holders and deliver a differentiated customer experience, enabling them to drive stronger engagement while expanding their regional footprint.”
Avidia will also leverage Personetics’ AI-powered personalization engine to deliver highly relevant, real-time insights, recommendations and savings paths, enabling customers to manage finances with confidence, make informed decisions and achieve their financial goals. This integration with Personetics includes pre-built widgets, ensuring a brand-aligned experience while maximizing the impact of data-driven insights.
“We applaud Avidia for taking this bold step to enhance their customer experience through personalized engagement,” said Jody Bhagat, president of Americas, Personetics. “With turnkey data integration along with the ability to incorporate Personetics in Q2 Digital Banking PlatformAvidia Bank can now deliver hyper-personalized engagement that fosters deeper customer relationships.”
“The collaboration between Avidia Bank, Q2 and Personetics highlights the beginning of an exciting journey,” added Bhagat. “This is a partnership that recognizes how local banks can provide innovative, proven solutions that empower their customer base.