Bitwise Launches New Ad, Suggests Wider Blockchain Adoption

Asset management firm Bitwise has released a new ad that showcases the growing adoption of blockchain technology. Over the past two years, blockchain and cryptocurrencies have seen wider mainstream adoption, reaching untapped markets. This has led to assets like Bitcoin reaching all-time highs.

Bitwise’s publicity shows a turnaround towards blockchain adoption

In a June 27 commercial, the investment firm featured two people, a young crypto-friendly user and an older traditional finance guy. The traditional finance investor swapped his shirt for a pro-blockchain one, signifying the recent shift of centralized businesses to cryptocurrency. Ironically, some of these businesses were once anti-cryptocurrency.

“Big finance, you changed… No, I’m always like this. Do you want to go out? Wen Moon mehn. Do you even know what that means? No, I don’t know.”

Additionally, Bitwise shows the different age demographics entering the Bitcoin market as adoption soars. Rising prices and investment opportunities have triggered this wave with some not being very familiar with how the technology works. This year, Bitcoin Price has surpassed $73,000, reaching new levels before the market correction due to bearish forecasts.

The advertisement used the phrase wen moon, which is popular in crypto circles when users ask about the next bull run. Crypto investors and meme coin enthusiasts are often waiting for the next price surge. This phrase gained popularity in 2017, when BTC prices skyrocketed.

Bitcoin ETFs remain in focus

Without a doubt, the anticipation and success of Bitcoin ETFs led to a surge in institutional activity in the market. Bitwise and other crypto ETF providers created a new window for traditional firms to increase their exposure to the market. As inflows increased, many traditional firms changed their stance towards the market.

Last month, several companies disclosed their exposure to ETFs, signaling an increase in activity. Likewise, cryptocurrencies are now an election issue with US legislators also changing their inclination on the topic.

Read also: Binance Revamps Commission Structure and Strengthens VIP Broker Benefits

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