Fintech
BlueSnap Names New Chief Financial Officer Brian Greenfield
Global payments orchestration platform for leading B2B and B2C companies, BlueSnap appoints new CFO Brian Greenfield. He joins BlueSnap’s executive team to lead financial operations as the company prepares to embark on its next phase of growth.
Greenfield has extensive banking and private equity experience and has over two decades of experience in both finance and senior executive leadership roles with global venture-backed companies across multiple industries.
“Brian has had an extraordinary career, which includes senior leadership roles across a broad range of companies and has consistently demonstrated the ability to execute and generate measurable results using data-driven financial strategies.” said Henry Helgeson, CEO of BlueSnap. “As we prepare for our next phase of growth, Brian’s financial industry experience, operational expertise and track record of success as both a senior executive and founder of the company will help BlueSnap accelerate the adoption of our platform of payments around the world and to achieve our ambitious growth goals”.
Brian joins BlueSnap from ArborKnot, an Israeli financial services company he co-founded and served as CEO. Previously, he was president and CFO of Purple Carrot, a direct-to-consumer meal kit company. After joining as one of the first employees in 2016, Brian led the company to rapid growth and ultimately a successful sale to a Japanese e-commerce company. In 2008, Brian co-founded and served as president and chief financial officer of Next Step Living, a residential energy efficiency and renewable energy company. In five years, Brian has helped the company become the fastest-growing privately held company in Massachusetts and one of the largest companies of its kind in the United States, with more than $100 million in revenue and 900 employees.
“I am thrilled to join Henry and the entire BlueSnap team as we boldly enter our next chapter of growth. BlueSnap has an extensive global network of financial partners and an impressive list of international companies using its Global Payments Orchestration platform and is poised to deepen its leadership position in the payments industry,” Greenfield said.
Brian also held senior leadership and finance positions at Vista Financial and Performant Financial Corp. He began his career as an analyst at Morgan Stanley before moving to Parthenon Capital Partners, a private equity firm.
Brian holds an MBA from MIT’s Sloan School of Management and a BA from Williams College. He is based in BlueSnap’s Boston office.