Fintech
EFG Hermes secures a stake in Danish fintech pioneer Kenzi Wealth
EFG Hermes, a subsidiary of EFG Holding and a leading investment bank in the MENA region, has announced the acquisition of a minority stake in Kenzi Wealth. Additionally, EFG Hermes is proud to reveal the signing of a Memorandum of Understanding with Kenzi Wealth, a distinguished Danish digital wealth manager renowned for its advanced AI-based wealth management technologies and sophisticated investment risk analytics that they allow investors to build and manage their portfolios. actually.
This strategic investment and partnership heralds a fundamental advancement in EFG Hermes’ journey towards digital transformation, paving the way for a new era of investment possibilities for our customers.
By leveraging EFG Hermes’ broad client base, award-winning research acumen and Kenzi Wealth’s pioneering AI innovations, we are poised to enhance the investment experience for our clients, making it more streamlined and preference-tailored individual.
Investors will benefit from the integration of artificial intelligence, gaining access to superior portfolio management tools and the flexibility to customize their investment strategies to achieve their specific goals.
Ahmed Waly, head of brokerage at EFG Hermes, shared his optimism about the alliance: “We are thrilled to align ourselves with Kenzi Wealth, a company that reflects our dedication to innovation and excellence. This key step marks EFG Hermes’ entry into the field of personalized investment instruments based on cutting-edge technologies, broadening our range of offerings. Combining our renowned research capability with Kenzi Wealth’s cutting-edge, AI-powered digital investment tools aligns with our shared goal of delivering an all-encompassing, unmatched investment experience that redefines the parameters of reference in the sector”.
Mohamed El-Masri, founder and CEO of Kenzi Wealth, expressed his enthusiasm for the partnership: “The collaboration with EFG Hermes is an exciting development that will introduce sophisticated investment capabilities for our clients. These include improved investment risk analyses, selection, portfolio construction and rebalancing. This collaboration allows us to unveil new investment tools driven by technology and supported by unprecedented research expertise.”
Kenzi Wealth excels at customizing complex investment solutions to meet investors’ diverse needs. This joint venture will also enable EFG Hermes to integrate cutting-edge technologies into its advanced trading platform, EFG Hermes ONE.
The future of EFG Hermes ONE lies in providing a complete investment experience, encompassing everything from research and trading to portfolio management on a unified platform. This forward-thinking approach, fueled by technological innovation and unmatched research capabilities, sets a new industry standard.
“We are committed to providing our customers with the tools they need to make well-informed investment choices and meet their financial aspirations,” Waly said.
“This simply marks the beginning. We foresee a multitude of opportunities for further synergies, driven by EFG Hermes’ ambitious fintech vision, which aims to cultivate a broader range of investment products and services in synergy with Kenzi Wealth.”
The investment in Kenzi Wealth highlights EFG Hermes’ deep commitment to driving innovation in the fintech landscape and expanding the accessibility of advanced investment solutions.