Fintech
Family fintech app Bling raises $12 million in Series A funding
Fintech apps for families in Berlin Brilliant successfully completed a Series A equity funding round, raising $12 million.
Founded in 2021, Bling provides educational and family-friendly digital solutions in the payments, investing and mobile communications industries. The company aims to improve families’ financial and media literacy by using simple visualizations and educational information in the app and on social media.
In 2022 the company launched a pocket money card and accompanying app and has evolved into a holistic platform for families, through partnerships with industry leaders in verticals including Société Générale and Evergreen, providing B2B2C partners with Bling a unique access to the family target group.
Most recently, in February 2024, Bling added its own family-friendly mobile plans, “Bling Mobile,” in partnership with Europe’s largest telecommunications company, Telekom.
According to Nils Feigenwinter, co-founder and CEO of Bling, nearly 70% of parents are overwhelmed by daily life and risk burnout.
“Our app offers sustainable help to families by providing tools that educate and enable – from easy payments and investments to an activity and shopping planner and family-friendly mobile communications.”
Owl Venture led the funding round, which included Neosfer, VC from Commerzbank Group, as well as existing investors PEAK and Angel Invest. To date, Bling has raised more than $15 million.
“With an excellent product, an innovative B2B2C platform and strong customer growth, Bling’s educational approach clearly resonates with families and is poised to establish itself as one of the most trusted brands for families in Europe,” he said. said Jenny Wang, Partner and Head of Europe at Owl Ventures.
Main image: Bling. Photo: uncredited.