Fintech
Fintech Pyypl links up with Visa to target MEA payments market
In another example of the continued relevance to emerging market fintech, Pyypl, a Middle East and Africa (MEA) fintech company, has announced a strategic framework agreement and master membership license with payments giant Visa.
The license allows Pyypl to issue virtual and physical prepaid Visa cards, through its accessible mobile application, directly to its hundreds of thousands of active users, elevating its users from cash, mobile money and being financially disadvantaged to the world of digital payments.
The strategic framework agreement also recognizes the license approval process in other markets Pyypl is entering. With the support of local regulators, Pyypl is able to provide access to prepaid Visa cards in these markets, accelerating financial inclusion across the MEA region.
This, Pyypl says, marks the latest innovation in its transformative consumer offering and accelerates its international expansion by enabling the company to offer prepaid Visa cards on a pan-regional basis over time.
The partnership aligns with Visa’s growth and innovation strategy to improve access to capabilities for 850 million digital natives across the MEA region.
Pyypl says it is one of the fastest growing fintech companies in MEA, powered by 100% proprietary technology and operating in multiple markets across Africa and the GCC.
The company adds that its targeted approach aims to offer transformative financial services to 850 million financially disadvantaged smartphone users across Africa and the Middle East in a single app, via internationally accepted virtual and physical prepaid cards and national and international instant user-to services. -user transfers and remittances to 80 countries.