Indonesian Digibank Jenius will offer gamified banking services

PT Bank’s flagship digital bank BTPN, Geniuscollaborated with Perx Technologiesa SaaS lifestyle marketing platform provider, to enhance its customer engagement strategy.

By integrating the Perx Loyalty Engagement platform, Jenius plans to introduce gamification and instant rewards into everyday banking operations, with the aim of making financial management more enjoyable for users.

The platform will offer various rewarding experiences, personalized loyalty programs and gamified savings goals, encouraging positive financial behaviors such as saving and managing spending habits.

This partnership aims to maximize customer lifetime value through continuous, non-transactional engagement.

“As a digitally native bank, the app experience is critical to Jenius’ success. By partnering with Perx, we are able to leverage innovative technology to provide a fun, personalized and rewarding experience at all customer touchpoints throughout the entire customer journey.

This is essential to creating loyalty, engagement and a customer-focused service experience, which is ultimately what sets us apart from others in the industry,”

said Febri Rusli, head of digital banking products and innovation at Bank BTPN.

Anna Gong

“In the experience economy, digitally savvy consumers expect personalized, meaningful interactions that keep them excited enough to return.

We are happy to deliver these “Aha moments” in every customer journey a Jenius customer experiences in the future. We are excited to partner with Bank BTPN to create and deliver an engaging customer experience for everyone served by Jenius in Indonesia.”

said Anna Gong, founder and CEO of Perx Technologies.

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