New enhancements to the Experian Ascend technology platform

As companies around the world grapple with an accelerating pace of change and look for ways to optimize their businesses, Experian® is ushering in a new era of simplification, scale and automation by debuting new enhancements to its cloud-based Experian Ascend Technology Platform™. Now, Experian’s award-winning platform brings together analytics, credit decisioning and fraud software tools into a single interface, simplifying the implementation of analytical models and enabling companies to optimize their practices more frequently, achieving greater effectiveness with less time investment and money.

Experian’s enhancements were unveiled to more than 500 business leaders at the annual Vision conference in Scottsdale, Arizona, and represent a significant evolution in streamlining business-to-business software solutions.

Because matter:

• The world’s leading technology companies have set the standard for seamless user experiences and integrations between software components through single sign-on, data portability, and sophisticated no-code or low-code capabilities.
• Historically, this type of synchronized experience has been unattainable for many companies, especially those in the financial services industry.
• Typically, organizations purchase software solutions from many different vendors, leverage a variety of tools and applications across different cloud environments, and follow rigorous, time-consuming processes to bring it all together.
• This fragmented approach unnecessarily lengthens time, raises security concerns and creates operational challenges. It also increases costs and the likelihood of errors or downtime because such setups are only as strong as their weakest link, continually causing problems when a single component fails.

“IT services companies increasingly deliver their software portfolios as pre-integrated platforms that deliver scalability, efficiency and productivity,” said Raymond Pucci, IDC Research Director, Worldwide Lending Digital Strategies. “For lenders, enterprise architectures like Experian’s Ascend technology platform can enable greater speed in credit decisions, higher loan quality and stronger risk management, expanding customer relationships and increasing growth of business”.

The upgrades to Experian’s platform represent a notable milestone, fueled by Experian’s significant investments in innovation over the past eight years as part of its modern cloud transformation.

“Our mission is to develop world-class software and support organizations around the world on their journey to more sophisticated credit, marketing and fraud prevention strategies,” said Alex Lintner, CEO of Experian Software Solutions. “The evolution of our platform reaffirms our commitment to driving innovation and enabling businesses to thrive. Its capabilities are unmatched and represent a significant leap forward in lending technology, democratizing data access in a compliant manner while enabling lenders of all sizes to seamlessly validate their customers’ identities with confidence, helping expanding equitable access to credit and delivering great user and customer experiences. .”

Experian’s global scalability
Experian’s platform is now available in regions including North America, Brazil and the United Kingdom. The enhanced platform is used by more than 1,500 customers worldwide, processing 14 million credit reports per day and billions of credit and fraud transactions per year. In North America alone, more than 8,000 registered users from 80 customers access more than 12 petabytes of data for analytics purposes weekly.

A simplified and scalable approach
The enhanced Experian Ascend technology platform now dramatically reduces setup time and offers simplified access to many of Experian’s award-winning integrated solutions and tools through single sign-on and managed via an intuitive dashboard.

The platform leverages generative AI and enables customers across organizations of different sizes and experience levels to easily pivot between applications, automate processes, modernize operations and drive efficiency. Additionally, existing customers using Experian solutions today can now easily add new capabilities through the platform to improve business outcomes.

For example, Lendr, a specialized fintech offering contemporary financial solutions for small businesses, is leveraging the power of the platform to improve competitiveness and informed decision-making.

“Using the Experian Ascend technology platform has significantly strengthened our agility and competitive advantage, enabling us to make more informed, data-driven credit decisions, while substantially reducing our time to market,” noted Daniel DeMeo, CEO of Lendr. “Experian’s platform helps provide the scale we need to be agile, compete effectively and mitigate losses, ultimately helping us double our business over the past year.”

Additional key features and benefits of the platform include:

• Model analysis and development: Customers can easily access and leverage Experian’s proprietary credit and expanded data attributes with powerful analytical tools for insights and explainable modeling.
• Quick model deployment: Build, test, and deploy models from a single interface in days rather than months, streamlining processes and improving customer experiences.
• Automated decisions and risk mitigation: It enables secure, automated decisions and risk mitigation across the entire customer lifecycle, ensuring efficient operations and better outcomes.
• Fraud and identity verification: Experian’s platform stops scammers faster and simplifies the consumer experience through a suite of software services powered by advanced AI analytics and comprehensive data assets across digital identity, device intelligence, behavioral analytics and credit insights. It offers unrivaled identity verification and fraud risk detection to enable businesses to increase revenue through seamless consumer experiences and reduce exposure to fraud losses.
• Skills through managed services: While the platform offers automation and low-code capabilities, customers can also access Experian’s expertise and top talent through managed services, democratizing advanced analytics techniques for lenders regardless of their analytics resources or experience.
• Continuous monitoring and feedback: Receive continuous monitoring and feedback to adapt strategies in real time and stay ahead of evolving challenges.
• Unmatched Security: The platform features encryption, robust access controls, and proactive threat detection, while maintaining high availability and enterprise-grade performance.

For more information on the Experian platform, visit Here.

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