Fintech
Pensions and savings fintech firm Cushon changes name to NatWest Cushon
Cushon, a fintech company for pensions and savings, has rebranded itself NatWest Cushion a year after the bank acquired an 85% stake in the company.
The change follows the investment made by NatWest Group in the development of the company’s technology and products over the last 12 months, as it continues its growth path.
NatWest’s iconic slogan ‘Tomorrow starts today’ will also be adopted by NatWest Cushon and perfectly reflects its ambition to make pensions simpler and more accessible for both employees and employers.
The new corporate identity reflects the best of both companies: the financial strength and heritage of NatWest combined with the fintech innovation and agility of Cushon.
NatWest Cushon diversifies the group’s portfolio of brands and products with its innovative and accessible offering of corporate pension and savings plans.
Apart from the corporate rebranding, there will be no impact on the products available to clients or employers. The Cushon Master Trust has not been rebranded and NatWest Cushon will remain a separate company within the NatWest Group.
NatWest Cushon will continue to work with other forward-thinking organisations, individuals and policy makers as we all work to address the big issues facing the pensions industry, such as customer engagement, trust, growing consolidation and how best to encourage people to save more, sooner.
The company, now associated with the well-known NatWest Group, will continue to innovate to remove the complexity associated with our industry and make it easier for people to save for their future.
Ben Pollard, founder and CEO of Cushon, said: “A year after becoming part of the NatWest Group, we wanted a new brand that represented the ‘best of both’ that customers get from NatWest Cushon. The peace of mind of knowing your money is held by one of the UK’s largest banking groups, plus the technology-led expertise and innovation you’d expect from a major UK FinTech. The purple power of NatWest plus the vibrant pink of Cushon is a winning combination for savers and employers.”