Tru Universe has significantly captured the attention of the fintech industry through innovative payment programs and revolutionary prepaid solutions

MISSISSAUGA, UP / ACCESSWIRE / June 28, 2024 / The prepaid card industry is currently experiencing a dramatic surge as Tru Universe (Tru) positions itself at the forefront of customizable programs in the transportation, retail, influencer, and travel industries. As the company continues to embrace contactless payments and move away from cash transactions, the demand for prepaid card programs continues to evolve. True Universe (Tru), a pioneering female-led Canadian Fintech, is on a mission to revolutionize the global payments landscape. By leveraging a unified payment platform, Tru Universe aims to modernize transactions, reduce costs and increase brand presence.

Photo credit: Nikko Pangilinan

“I love the variety of initiatives that Tru Universe offers our customers to make them feel good,” He says Lisette Anciaes Senior Program Director at Tru Universe. “By participating in programs like the LA Metro Mobility Wallet, where low-income families have access to transportation, or timeshares, where programs can be implemented to benefit multiple individuals at once.”

Navigating the prepaid sector requires a qualified internal team to ensure smooth operations. At Tru Universe, this commitment is evident through a team that works closely with customers, maintaining a seamless experience. More than just building a payment platform, the experts at Tru Universe are experts in creating tailor-made marketing solutions and incentive strategies.

Having a dedicated team of passionate people has been instrumental in Tru Universe’s success, and the results are clear to see. In the last two years, Tru Universe has doubled in size, expanded into multiple industries, and continues to grow into more territories around the world.

Influencer

Influencer marketing is growing exponentially, which is key to increasing brand visibility and engagement. Tru Universe’s partnership with Black’s™ this holiday season was flawless Unites Influencer Marketing with a personalized Virtual Prepaid Card, which leads to better product reviews. Influencers praise the Tru Universe card for making shopping easier and improving promotional efforts, highlighting Tru’s expertise in creating effective marketing solutions and driving business growth.

In this current market, where influencers influence social media metrics, TruUniverse introduces its own prepaid Influencer wallet application. i.e. the Anonymously Famous™️/AF Visa card. Driven by Mira TzurSenior Vice President of Tru Universe, the initiative provides a loyalty/rewards program, inviting talent agencies and brand partners to create a customized corporate payment channel.

“Simplifying the payment platform for freelancers working for agencies has been an overlooked problem that needs attention. To solve this problem, the innovative Wallet app has been a game changer. It is better than anything that has ever been done before and is exciting to implement,” says Mira TzuR, Senior Vice President at TruUniverse.

Transport

Tru Universe is reshaping public transportation through its global partnerships with metro systems, addressing traffic congestion, environmental impact and community engagement. Initiatives like the Mobility Portfolio (MW) in Los Angeles provide prepaid debit cards for both public and private transportation, significantly improving the quality of life for program users. This positions Tru Universe as a pioneer in transportation solutions.

See in detail

Tru Universe’s retail solutions stand out for their Customizable and carefully crafted prepaid card programs. These initiatives are strategically designed to increase customer engagement and drive sales, providing significant convenience to both buyers and property managers. Through personalized branding and tailored rewards, Tru Universe cultivates lasting brand loyalty and facilitates long-term success for property management companies, collaborating with some of the biggest in the industry.

“The retail landscape is undergoing rapid transformation, and Tru is committed to leading the charge by continuously evolving our payment solutions. We recognize the growing demand for seamless omnichannel experiences,” He says Junius ChengSenior Director, Strategy and Business Enablement. “We are dedicated to developing and refining compatibility with these innovative technologies that enable retailers to meet this demand. At the same time, we remain vigilant in addressing the complexities of regulatory requirements and ensuring the security of every transaction.”

Timeshare

For timeshares, part of the travel industry, Tru Universe’s innovative marketing strategies provide 3 different prepaid incentive programs to attract potential buyers, fostering positive brand perception. Tour Incentive Program encourages prospects to attend sales presentations/tours by offering pre-paid rewards, reinforcing the company’s dedication to excellent customer service. Additionally, Owner referral program stimulates conversations about the brand because existing customers are encouraged to spread the word, while the Employee Incentive Program offers rewards to existing staff who recruit new talent. With these innovative prepaid incentive programs, Tru is reshaping the timeshare industry, igniting customer interest and increasing sales.

Tru Universe’s commitment to innovation and customer satisfaction continues to drive the evolution of the prepaid card industry, setting new standards in efficiency, convenience and customer engagement.

For media inquiries, please contact:

Vicky Talbot
Vice President Media Agency/PR
Phone: 315-412-9427
E-mail: [email protected]

About Tru Universe:

Link to follow Tru Universe:

Instagram: @truuniverseco
LinkedIn: @truincco
Website: https://truuniverse.com/

Tru Universe is a Canadian-based FinTech company committed to revolutionizing the global payments landscape. With a focus on innovation and customer satisfaction, Tru Universe offers cutting-edge prepaid card solutions, tailored to meet the evolving needs of businesses and consumers around the world.

https://usreporter.com/teamwork-makes-the-dream-work-at-tru-universe/
https://usbusinessnews.com/transit-get-rewarded-by-truuniverses-cards/
https://usinsider.com/truuniverse-tru-introduces-its-own-prepaid-loyalty-platform/
https://realestatetoday.com/tru-universes-record-breaking-profits-for-property-managers/
https://worldreporter.com/trus-partnership-with-blacks-uses-influ
https://finance.yahoo.com/news/anonymously-famous-tm-brand-developed-185000071.html
https://usinsider.com/the-world-of-timeshare-and-innovative-marketing-strategies/

SOURCE: True Universe

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