Fintech
US Bank, Greenlight’s partner to empower families financially
US Bank announced today a partnership with Greenlight® Financial Technology, Inc. (“Greenlight”), the leading family fintech company with a mission to help parents raise financially intelligent children, to provide an innovative banking solution for families.
Eligible U.S. Bank customers will now have free access to Greenlight’s award-winning debit card and money app, helping more families teach their kids and teens vital financial skills. US Bank is the first financial institution to offer Greenlight through an embedded mobile app experience, leveraging Greenlight’s new software development kit.
Already trusted by over 6 million parents and kids, Greenlight offers kids and teens an invaluable money management experience while parents enjoy time-saving convenience and peace of mind. With Greenlight, the youngest members of U.S. banking families can practice their financial skills as they learn to earn, save, and spend wisely, all with parental supervision.
“US Bank has a longstanding commitment to empowering our customers and communities through financial education. For families, there is no better way for children and teenagers to gain confidence and financial skills than with hands-on experience,” said Tim Welsh, vice president of consumer and business banking at US Bank. “Our partnership with Greenlight revolutionizes the way our customers can teach their children about money by providing trusted, proven financial tools that create positive money habits.”
Greenlight offers U.S. bank customers a simple and convenient way to manage family finances, along with the best financial education. Parents can send money instantly, automate benefit payments, manage household chores, set flexible spending controls, receive real-time notifications of all transactions, and more. Children and teens gain hands-on experience learning how to earn money, spend responsibly, and set savings goals for the future.
Kids can also take on interactive educational challenges and earn rewards by playing Greenlight Level Up™, an in-app financial literacy game with an industry-leading curriculum designed to empower youth with financial skills and confidence.
“At Greenlight, we are always looking for new ways to help more young people develop healthy financial habits for a better future.” said Tim Sheehan, CEO and co-founder of Greenlight. “Partnering with US Bank allows us to bring Greenlight to millions of new families, preparing the next generation with the financial knowledge, skills and confidence they need.”
Starting today, U.S. Bank customers with a U.S. Bank Smartly® checking account or other eligible U.S. bank account will receive free access to Greenlight. To find out more, visit www.usbank.com/greenlight.
This is the latest customer offering for Bank Smartly, launching in 2022 to simplify the checking account and rewards experience. Bank Smartly offers benefits and features that allow customers to easily manage their money and get back to their priorities. Customers who open a Bank Smartly Checking account can also enroll in the Smart Rewards program and unlock additional benefits based on their total qualifying balances across the bank.