News
WhaleFin Renames to S.BLOX as Sony Crypto Exchange Transforms
Sony Corporation is preparing to launch a cryptocurrency exchange subsidiary, pivoting from local trading platform WhaleFin, which it acquired last year.
According to a press release today (Monday), WhaleFin has been renamed S.BLOX Co. The subsidiary aims to collaborate with Sony Group’s other businesses to improve its cryptocurrency trading services.
The rebranding effort includes a redesigned user interface and the introduction of a new mobile app aimed at improving user experience, the release states. However, the specific launch date for the S.BLOX cryptocurrency exchange has not yet been disclosed.
Initially, the entity behind the cryptocurrency trading platform was DeCurret, a Japanese exchange acquired by the Japanese subsidiary of Singapore’s Amber Group in 2022. In August 2023, Sony’s wholly-owned subsidiary, Quetta Web Co., took over the platform, according to a 2022 press release.
Public Blockchain Development
Sony has been actively expanding its presence in Web3. The previous year, Sony Network Communications, a division of the conglomerate, entered into a partnership with the Japanese Blockchain Startale Labs to develop Sony’s public blockchain network.
As for the leadership of the new cryptocurrency exchangeSota Watanabe, founder and CEO of Startale Labs, said on Monday that Startale’s outside director will lead Sony’s initiative, but declined to provide further details.
In addition to its crypto ventures, Sony has also shown interest in non-fungible tokens (NFTs). The company filed a patent last year for a more versatile use of NFTs as in-game assets, which it called “super fungible tokens.”
Sony Corporation is preparing to launch a cryptocurrency exchange subsidiary, pivoting from local trading platform WhaleFin, which it acquired last year.
According to a press release today (Monday), WhaleFin has been renamed S.BLOX Co. The subsidiary aims to collaborate with Sony Group’s other businesses to improve its cryptocurrency trading services.
The rebranding effort includes a redesigned user interface and the introduction of a new mobile app aimed at improving user experience, the release states. However, the specific launch date for the S.BLOX cryptocurrency exchange has not yet been disclosed.
Initially, the entity behind the cryptocurrency trading platform was DeCurret, a Japanese exchange acquired by the Japanese subsidiary of Singapore’s Amber Group in 2022. In August 2023, Sony’s wholly-owned subsidiary, Quetta Web Co., took over the platform, according to a 2022 press release.
Public Blockchain Development
Sony has been actively expanding its presence in Web3. The previous year, Sony Network Communications, a division of the conglomerate, entered into a partnership with the Japanese Blockchain Startale Labs to develop Sony’s public blockchain network.
As for the leadership of the new cryptocurrency exchangeSota Watanabe, founder and CEO of Startale Labs, said on Monday that Startale’s outside director will lead Sony’s initiative, but declined to provide further details.
In addition to its crypto ventures, Sony has also shown interest in non-fungible tokens (NFTs). The company filed a patent last year for a more versatile use of NFTs as in-game assets, which it called “super fungible tokens.”