Fintech

What are people talking about at the conference?

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We asked guests about FinTech B2B Marketing Conference what according to them is the most overused buzzword at the moment, and…

…there were some predictable answers. But also some that we didn’t expect.

And some positive perspectives on the topic of overused words. The fact is that they are often overused for a good reason, and it is undeniably important to discuss this.

A particularly interesting perspective is that “Community” is an often overused word, but that is probably a good thing. After all, we all need community.

But there was one word that was mentioned more than the others.

Why is artificial intelligence so overused?

We asked this question to several other events and I got more or less the same result. So we wanted to know why there’s so much talk about artificial intelligence, particularly in the fintech space?

Of course, novelty catches attention, so that’s part of it. As AI technologies advance and become more integrated into everyday life, people are becoming more curious about potential applications and understanding what it means for them.

The media also plays a crucial role in amplifying the hype around AI. News reports often highlight breakthroughs, innovations and controversies in the field, further fueling public interest and conversation. Social media platforms also serve as hubs for sharing opinions, news and experiences related to AI, fostering dialogue between different communities. There has never been a time with so many opportunities to share updates, news and concerns.

But that aside, the impact of AI is deep and far-reaching, impacting almost every industry. Finance is no exception and AI has the potential to revolutionize several sectors of the industry. This includes creating greater customization, greater convenience, and potentially reducing workload and menial tasks.

Artificial intelligence has led to Cost savings of $447 billion for banks in 2023 and it is clear from this Deloitte report that banks are keen to explore potential use cases. In fact, as many as 50% of banking customers believe that personalized services are one of the key factors in having trust in their bank. If AI can help in any way with this, it is clearly on the path to a winner.

Our guests clearly recognize why it is talked about so much, even if they think it is a little overused.

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