Fintech
What is the most underused buzzword?
We are always eager to know what we should talk about.
So, al B2B fintech marketing At a conference in St. Paul, we asked what people thought were the most underused buzzwords right now.
These fintech and marketing experts gave us a number of things that they thought deserved more attention, both for the benefit of the industry and for you, the viewer!
From financial inclusion to the intent behind data collection, there is a lot to digest here. One of our guests even mentioned something called “KYAI”. You’ll have to ask them what it is…
What should we talk about?
In the dynamic marketing and business landscape, some topics often go unnoticed despite their significant impact and relevance. Some of these were noted by our esteemed experts at the FinTech B2B Marketing Conference.
Take, for example, Account-Based Marketing (ABM), a strategic approach that tailors marketing efforts to specific target accounts. While ABM has proven its effectiveness in driving high-value leads and revenue growth, it isn’t always a focal point in discussions. The complexities involved in implementing ABM, along with perceptions of complexity, may contribute to its underdiscussed status.
But in reality, according to one participant, fintech marketing in general often doesn’t get the attention it deserves. Despite being ubiquitous in our lives, marketing discussions can take a backseat to more attention-grabbing topics. The sheer diversity of marketing strategies and techniques also makes it difficult to engage in focused conversations without delving into specific subtopics.
Financial inclusion is another topic that doesn’t always receive due attention. Despite its importance, widespread awareness or understanding may be lacking, resulting in fewer discussions than topics that directly generate cash for shareholders.
In an increasingly digitalized world, the importance of the human touch in marketing and business interactions can also sometimes be overlooked. However, emphasizing human connection and empathy remains essential to building trust and fostering long-term relationships with customers.
Other topics covered in the video above include data-driven decision making, the importance of marketing budgets and ensuring these are maximized, as well as the value of analog or traditional marketing techniques and creativity in marketing.
For all the talk about data, one participant says not enough is said about the intent behind it. Despite its importance, discussions about intent can take a backseat to more tangible metrics like sales or engagement.
Tune in to the full video to find out more.