Fintech
Xprizo and 4BetNow Transform Betting Market in Kenya!
In the ever-evolving world of iGaming and sports betting, strategic partnerships often pave the way for game-changing advancements and improved user experiences. A recent and noteworthy collaboration is between Xprizea cutting edge iGaming platform and 4Bet nowone of the leading sports betting operators. This alliance is set to create significant waves in the regulated market Kenyan market, where 4Bet now has recently launched its retail and online operations with big expansion plans. The fusion of Xprizo’s intuitive technology and 4BetNow’s industry experience promises to raise the bar in gaming and Payment solutions industry.
4BetNow Launches in Kenya
4BetNow’s entry into the Kenyan market marks a noteworthy milestone in its journey. With its recent launch, the company has introduced both retail and online betting operations, aiming to cater to the diverse preferences of Kenyan bettors. Kenya, with its vibrant betting culture and rapidly growing number of tech-savvy users, presents a lucrative opportunity for 4BetNow. Recognizing this potential, 4BetNow has devised major expansion plans, focusing on providing an innovative and seamless betting experience to its users.
A key element of 4BetNow’s strategy in Kenya is its partnership with Xprizo. Known for its advanced fintech solutions, Xprizo brings to the table a range of services that simplify financial transactions for users. The integration of Xprizo’s fintech services into 4BetNow’s platform allows customers to effortlessly deposit and withdraw local currencies. This capability is especially crucial in a market like Kenya, where mobile money services are immensely popular.
One of the distinctive features of this partnership is the integration of Xprizo with M-PESAKenya’s leading mobile money service. M-PESA has revolutionised financial transactions in Kenya, making it possible for millions of people to send and receive money with ease. By integrating M-PESA into its platform, Xprizo ensures that 4BetNow users can access this service seamlessly within a single interface. This integration simplifies the process for users, making it more convenient for them to manage their betting accounts and carry out transactions.
The collaboration between Xprize and 4BetNow goes beyond simple financial transactions. It aims to provide Kenyan users with a safe, reliable and efficient betting experience. Xprizo technology ensures that all transactions are conducted securely, which is essential to building user trust. In an industry where security concerns can put off potential users, ensuring secure transactions can significantly improve user satisfaction and loyalty.
Bridging the gaps in the payments ecosystem
A critical aspect of this partnership is its ability to address and fill gaps in the current payments ecosystem. Cross-border transactions, often a complex and cumbersome process, are made seamless through Xprizo’s technology. This capability is a game-changer for 4BetNow, allowing it to offer its services to a wider audience without the usual transactional hurdles. By facilitating seamless cross-border transactions, the partnership improves operational efficiency and expands market reach for 4BetNow.
For 4BetNow, the integration of Xprizo’s fintech services is not only about enhancing the user experience, but also about strengthening its local operations. The ability to provide secure and efficient financial transactions is a critical success factor in the highly competitive betting industry. This partnership provides 4BetNow with the tools needed to navigate the complexities of the Kenyan market, ensuring compliance with local regulations while offering top-notch services.
Xprizo CVO Richard Mifsud follows: “We are thrilled to launch 4BetNow in Kenya and look forward to playing a key role in its expansion plans. Xprizo prides itself on providing unparalleled fintech services that connect people, especially where traditional payment solutions are scarce. New 4BetNow customers will also be able to benefit from a unique cashback offer when they sign up to the service.”
4BetNow spokesperson said: “Leveraging Xprizo’s unique payment ecosystem will enable us to offer our Kenyan customers a fast, secure and seamless experience.”
Source:
”Xprizo Partners with 4BetNow to Fuel Growth in Kenya” Press Release. July 29, 2024.